Moteado Mezcal, meaning "spotted" in Spanish, takes its name from the distinctive patterns of the Monarch butterfly’s wings—an emblem of movement, resilience, and transformation. This symbolism extends beyond aesthetics; it represents the personal journey of Moteado’s founder, whose story, like that of the Monarch, is one of evolution and discovery while staying deeply connected to their roots. We wove this narrative into the brand’s identity, creating a design that embodies exploration, cultural heritage, and the deep-rooted connection between mezcal and the land.
