Modular is a small architecture studio located in southern Mexico, its work focuses mainly on the creation of functional spaces through the constant exploration of simple geometric elements developed with a sober and timeless vision.
I design a simple graphic identity and without superfluous or unnecessary elements, evoking values of the brand itself and its work as a studio.
The logo was designed with Fractul, sans serif typeface by Adam Ladd; with architectural qualities and marked geometric shapes.
I chose a color palette with shades of orange, black, gray, and beige; that bring a sober and modern personality to the brand.
